Once we have an inspiration for our character, we can probably start visualizing it. To do that, we draw it in as many versions as possible until we have something that adapts to what we have in mind. This process can take a good while or just a couple of drawings, but for us it’s very important to decide on a design that’s appealing and that helps us tell the story we cant to tell with our character.

Sometimes we might be tempted to use the first sketches if we like them too much, but we think it’s very important to keep drawing and seeing more options. Producing a toy is a long and expensive process, so we must make sure the toy we’re about to produce is as perfect as we can make it.

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